Opting your Website out of Google's FLoC Network
Google recently announced the rollout of their Federated Learning of Cohorts (FLoC), a new advertising-surveillance initiative that seeks to replace third-party cookies with a new user profiling technique that garners data generated by the browser itself.
The EFF has written an overview of FLoC and it’s threats and has also developed a useful tool to test if a user’s browser is being used for data collection and fingerprinting.
Plausible Analytics has also chimed in with an article explaining FLoC as in relation to users and developers — which was the inspiration for this short guide.
Source: Opting your Website out of Google's FLoC Network, an article by Paramdeo Singh.